[ case study / hospitality ]

Marlow's on the Kenai. 17× in two months.

[ short answer ]

Marlow's on the Kenai, an Alaska fishing lodge, went from 19 to 216 monthly Google clicks and 1,026 to 18,151 impressions in the first two months after we launched their site — roughly 11.4× clicks and 17.7× impressions. Every figure here is live, unedited Google Search Console data.

Marlow's on the Kenai is a fishing lodge on Alaska's Kenai Peninsula — a seasonal local operator, the exact kind of business AI answer engines and Google have never heard of until someone makes the site legible to them. We rebuilt their site, cleared the technical blockers, and published answer pages built to be cited. The chart below is what happened next, straight from their Google Search Console.

[ live · google search console ]

Marlow's on the Kenai · first 90 days after launch.

1,026impr
5,415impr
18,151impr
mar'26 19 clicks baseline
apr'26 84 clicks ▲+342% mom
may'26 216 clicks ▲+157% mom
month clicks impressions ctr mom clicks
mar '26 19 1,026 1.85% —
apr '26 84 5,415 1.55% +342%
may '26 216 18,151 1.19% +157%

impressions up 17.7× and clicks up 11.4× in two months. ctr easing is the healthy kind — you're surfacing for far more page-2 queries, so the denominator climbs faster than the clicks. turning those rankings top-5 is the next lever.

[ bing · may ] 26 clicks / 917 impressions — ~12% of google volume, tracking as expected.

The starting point

In their first tracked month — March — Marlow's earned 19 clicks and 1,026 impressions in Google. Respectable for a brand-new site, but invisible for the questions travelers actually ask. The lodge had no answer pages, thin structure, and nothing for an AI engine to lift when someone asked "best fishing lodge on the Kenai."

What we changed

We cleared the foundation first — schema, crawlability, Core Web Vitals — so Google and AI engines could read the site at all. Then we published answer pages, each leading with a liftable answer and wired with the right structured data. One content layer, built to rank on Google and get cited by AI at the same time.

The 90-day result

By May, clicks hit 216 and impressions hit 18,151 — roughly 11.4× clicks and 17.7× impressions from the baseline month. The month-over-month jumps tell the story: +342% clicks between month one and two, then continued compounding into month three.

CTR eased from 1.85% to 1.19% over the same window. That is expected and healthy — the site surfaced for many more queries, plenty on page two, so impressions outran clicks. Turning those page-two rankings into top-five positions is the next lever. This is the pattern we build toward — see the full 90-day results timeline for how each phase contributes.

Why this is repeatable

We do not promise numbers — markets and starting points differ. What repeats is the method: legible structure, answer pages built to be cited, and both search channels measured every month. It is the same local SEO and AEO service we run for every operator. The honest first step is to see where you stand.

Want numbers like these for your own site? Run the free audit →

[ frequently asked ]

Straight answers.

What were the actual results for Marlow's on the Kenai?
Across the first 90 days after launch, Google Search Console recorded clicks rising from 19 to 84 to 216 per month, and impressions from 1,026 to 5,415 to 18,151. That is roughly 11.4× clicks and 17.7× impressions in two months. The data is live and verifiable in their Search Console.
How long did it take to see results?
Movement started in the first 30 days as technical fixes improved indexing. The big jump came in months two and three as new answer pages were indexed — impressions climbed from 1,026 to 18,151 over that window.
Why did click-through rate fall while clicks rose?
CTR eased from 1.85% to 1.19% — the healthy kind of easing. The site began surfacing for far more queries, many of them page-two rankings that earn impressions but not yet clicks, so the impression count outran the clicks. Converting those page-two positions to top-five is the next lever.
Are these numbers real or projections?
Real. Every figure on this page is unedited Google Search Console data from Marlow's on the Kenai, an Alaska fishing lodge, across their first 90 days live. No projections, no cherry-picked screenshot.
Can you get the same results for my business?
Results depend on your market, starting point, and competition — we do not promise specific numbers. What is repeatable is the method: clear the technical blockers, publish answer pages built to be cited, and measure both Google and AI channels monthly. Start with a free audit to see your baseline.

See where your site stands.

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